Brand Development

MomoLoco is a lifestyle brand I launched in October 2024 and currently run solo. It’s inspired by my grandparents, who documented their lives through beautifully crafted photo books. Their way of preserving memories and finding meaning in everyday moments lies at the heart of the brand. They are the face of MomoLoco.

The name MomoLoco translates to “long, crazy way of life,” a philosophy that defines everything behind the brand. It’s about living boldly and embracing contrast, or as we say: “Where Elegance & Chaos French Kiss.”

Blending design, storytelling, and artistic spontaneity, MomoLoco offers independently designed clothing and accessories. More than a fashion brand, MomoLoco is about building a community where fashion and artistry meet, with music and lived experiences always at the core.

This vision first came to life in July 2025 through Blend Me Baby, a pop-up that transformed the brand into a physical atmosphere filled with energy, creativity, and connection. It continued in December 2025 with a second event in collaboration with Zurich’s aesthetic nightclub Lobby 6, beginning as an intimate tasting experience before unfolding into a high-energy club night.

Explore the world of MomoLoco at www.momoloco.ch and follow @_momoloco_ on Instagram for the latest updates.