Brand Development

MomoLoco is a lifestyle brand I launched in October 2024, currently run solo. Inspired by my grandparents, who captured their lives in beautifully crafted photo books. The brand carries their spirit of preserving memories and embracing everyday moments. They are the face of MomoLoco.

The name MomoLoco translates into “long crazy way of life,” which lies at the heart of the brand: living boldly, or as we say, “Where Elegance & Chaos French Kiss.”

Blending design, storytelling, and artistic spontaneity, MomoLoco offers independently designed clothing and accessories—from caps and cozy wear to crochet hair ties and more. Each balancing style, function, and creativity. But it’s more than a clothing brand: it’s about building a community where fashion and artistry meet, with music always present.

This came to life for the first time in July 2025 through Blend Me Baby, a pop-up that transformed the brand into an atmosphere filled with energy, creativity, and lively people.

Explore our world at www.momoloco.ch and follow @_momoloco_ on Instagram for the latest updates.