About me
The question that sits behind every project I take on is simple: what makes something worth remembering?
Whether it's a brand, a product, an experience, or a space, I'm interested in creating work that leaves a lasting impression and continues to hold value long after the moment has passed. That process begins with understanding the bigger picture. I combine research with instinct, looking beyond individual details to understand the whole first, then building the structure, strategy, and creative direction needed to bring it to life without losing the original vision along the way.
My work sits at the intersection of creativity and execution. I enjoy shaping ideas from their earliest stages through to their final form, whether that means developing a brand from concept to launch, producing an event from the ground up, guiding the creative direction of a product, or helping define the identity of a space. Across every project, visual storytelling remains the common thread.
What motivates me most is the exchange of ideas. I believe the strongest work is rarely created in isolation, but through collaboration and learning from people with different perspectives, experiences, and expertise. Growing up in Zurich, Switzerland taught me discipline, attention to detail, and the value of strong foundations.
Experiencing different places around the world, meeting people from all backgrounds, and living in New York expanded my perspective and sense of possibility. Together, these experiences have shaped the way I approach both work and life, and sparked a genuine desire to create meaningful and exciting projects
Whether leading a project from start to finish or contributing as part of a larger team, I bring a thoughtful eye, a hands-on approach, and a deep commitment to creating work that people connect with, remember, and return to.