Momoloco Tasting Experience

MOMO Dials 6 grew out of MomoLoco, my fashion brand, and a curiosity about how its world could live beyond clothing. After hosting the first MomoLoco event in the summer 'Blend Me Baby', I was grateful to be approached by Lobby 6—one of Zurich’s most distinctive clubs, to explore a collaboration. The invitation felt like a natural extension of what we had started and offered an opportunity to experiment with events as a more layered form of expression.

The project was created and led together with my close friend and creative partner, Alana Viola. From early ideas through to execution, we developed the concept collaboratively and worked closely across all aspects of the project. We also partnered with a videographer Nikita Gudaev, to produce a short promotional film, which reached 29.2K views on Instagram, helping share the identity of the brand and atmosphere of the event beyond those present.

At the heart of MOMO Dials 6 was a love for slightly unconventional moments and the idea of embracing a long, imperfect, and playful life. In collaboration with Lobby 6, we moved away from the structure of a typical night out and instead created an experience that encouraged guests to slow down and be present. This took the form of a private afternoon tasting for 32 guests, hosted inside the club before opening hours, allowing the space to feel more intimate and fostering a genuine sense of connection.

We were fortunate to collaborate with Swiss culinary chef Dominik Altorfer, who helped translate the spirit of MomoLoco into a bespoke menu, playful and expressive, yet grounded and refined. We also curated the DJ lineup, carefully shaping the musical flow as the experience transitioned into the evening club program.

Working on MOMO Dials 6 was a meaningful learning experience. It deepened my appreciation for collaboration, strengthened my confidence in leading projects with care, and reminded me how rewarding it is to create spaces where people can simply show up and connect. I’m grateful to everyone involved and inspired to continue exploring live experiences, both within the MomoLoco universe and through future collaborations with other creative teams and brands.