Momoloco Tasting Experience

MOMO Dials 6 grew out of MomoLoco, my fashion brand, and a curiosity about how its world could exist beyond clothing. After hosting the first MomoLoco event, Blend Me Baby, I was grateful to be invited by Lobby 6, one of Zurich’s distinctive clubs, to explore a collaboration that felt like a natural continuation of what we had started.

I initiated and co-led the project together with my close friend and creative partner, Alana Viola. From early ideas through to execution, we jointly developed the concept across all aspects of the project. We also worked with videographer Nikita Gudaev to produce a short promotional film, which reached 32.4K views and 107 shares on Instagram, helping share the atmosphere of the event beyond those present.

At its core, MOMO Dials 6 embraced elevated, playful, and slightly unconventional moments, rooted in a present-focused evening shaped by collective energy. We hosted a private afternoon tasting for 32 guests inside the club before opening hours, followed by the evening program. The menu was created together with Swiss culinary chef Dominik Altorfer, and we curated the DJ lineup to guide the transition into the night.

MOMO Dials 6 reinforced my appreciation for collaboration and my focus on the aesthetic and conceptual development of spaces centered on collective energy.