BLEND ME BABY! (Event, Pop Up)

Blend Me Baby! was a one-evening pop-up on July 18th, 2025 (6–10pm) that drew around 70 attendees to enjoy smoothies and mate drinks while shopping MomoLoco merch and experiencing live DJ sets. The event not only drove peak sales for MomoLoco but also grew the brand’s Instagram by +65 in five days.

Launched in October 2024 as a passion project, I wanted to expand MomoLoco beyond clothing into shared experiences and community. To do this, I partnered with Honest Smoothies — founded by Desi, 23, who had just opened an Erwhon-style shop in Zurich — and AWAKE MATE, a mate drink business run by three friends in their twenties supplying their drinks to clubs and events across the city. Their involvement gave the pop-up the right cultural edge and lifestyle connection.

With Honest Smoothies as the facilitator, and their newly opened space as the host venue, the event came together in just 2.5 weeks under the motto Sip, Shop & Spin! — Pairing their smoothies and AWAKE MATE’s drinks with exclusive MomoLoco merch and DJ sets. The atmosphere mirrored a laid-back outdoor Boiler Room, designed as both a drop-in stop after work and a pre-night-out warm-up.

I designed all event assets (flyer, stickers, ‘Blend Me Baby!’ T-shirts), executed and edited photo/video shoots, managed the DJ line-up, and coordinated logistics such as equipment and furniture alongside my partner, Desi. While collaboration was key, the experience was a major learning curve in transforming a spontaneous idea into a fully realized pop-up event.