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Blend Me Baby!
Date
July 18th, 2025
Location
Zurich, Switzerland
Blend Me Baby! was a one-evening pop-up that brought together around 70 guests to enjoy smoothies and drinks while shopping MomoLoco clothing and listening to live DJ sets. The event contributed to a strong sales moment for the brand and led to an increase of +65 followers on Instagram within five days.
Launched in October 2024 as a passion project, MomoLoco was created with the intention of expanding beyond clothing into shared experiences and community. To bring this to life, I partnered with Honest Smoothies, founded by Desiree Juillerat, and AWAKE MATE, a mate drink brand run by three friends supplying clubs and events across the city. Their involvement added a strong cultural and lifestyle context through their existing communities.
Hosted at the Honest Smoothies space, the event came together in just 2.5 weeks under the motto Sip, Shop & Spin!, pairing drinks, exclusive MomoLoco clothing, and DJ sets in a relaxed, drop-in atmosphere. I designed all event assets, led photo and video production, managed the DJ lineup, and coordinated on-site logistics alongside Desiree Juillerat, turning a spontaneous idea into a fully realized pop-up.
